School Bus Hero Program
While there is no replacement for a complete Child-Check procedure, STA also promotes our School Bus Hero program designed to locate sleeping children before the bus returns to the yard by encouraging and rewarding the help of fellow students.
If a student locates a sleeping child who has missed their bus stop, the driver first contacts the local manager to report the situation and coordinate the safe delivery of the sleeping child. The student who made the report will be rewarded with a certificate signed by STA’s Senior VIce President of Health & Safety along with a formal letter of recognition and special gift package. Oftentimes the local team is able to deliver the package to the student’s school administration or as part of school assembly or other recognition ceremony.
Safety Team Challenge
In partnership with National Interstate, Student Transportation of America provides a regional safety award for terminals that dedicate themselves to continued improvement of safety practices at their facility. Recipients are determined based on a set of three internal safety and compliance metrics, and the winner terminal within each region receives two plaques: one to keep on-site that outlines the accomplishment for that school year, while the second plaque rotates among winning terminals and features the location of each year’s new winner. Additionally, drivers for the top three terminals are recognized and receive special commemoration for their efforts in achieving terminal safety goals.
Anti-Bullying Awareness Month
Celebrated each year throughout the month of October, Anti-Bullying Awareness Month is an opportunity for STA to show that passenger safety is our top priority. We kick-off this initiative with a gesture of solidarity on October 1st, known as Blue Shirt Day, to show our customers, passengers, and communities that STA supports a bully-free bus. All across North America, STA’s drivers and monitors, dispatchers, mechanics and technicians, managers, safety personnel, and others wear blue shirts declaring, “I Support a Bully-Free Bus!” Signs with anti-bullying slogans and messages of awareness and support are posted in our vehicles, and drivers are encouraged to have meaningful conversations with their passengers about peer pressure and anti-bullying awareness and prevention. In 2011, we were nationally recognized by Hey U.G.L.Y. (Unique Gifted Lovable You), a non-profit organization that teaches children about peer pressure and bullying, as Company of the Year for our anti-bullying awareness and prevention initiative.